Tag Archives: GAFA

Using mobile phone

It takes more than just a cute app

Innovations in mobile payment systems are rapidly changing consumer payment behaviours, creating opportunities for non-banking players to enter the digital payments industry. The global tech giants, Google, Amazon, Facebook and Apple, in particular, are utilizing their formidable market reach and consumer behaviour know-how to reshape consumer expectations and the digital payments landscape. Millennials and Gen-Z display far less brand loyal…